How the image of the city shaped through the relation of urban tourism and commercialisation: development opportunities for exploitation and threats to be avoid

Authors

  • Θεόδωρος Ι. Μεταξάς

DOI:

https://doi.org/10.26266/jtovol18pp229-249

Keywords:

Τοπική ανάπτυξη, Στρατηγικός σχεδιασμός, Local development, Strategic planning

Abstract

This paper examines the phenomenon of Urban Tourism and his relation with the Commercialisation, in order to explain how the image of the city shaped through Strategic Place Marketing Plan procedure. Then becomes effort through the relation between Urban Tourism and Commercialisation, to answer certain critical questions as; a) Does the activity of Urban Tourism receive commercialised character and in what level?, b) Does this commercialisation met or no with the expected service and satisfaction of the potential target markets c) how much does the configuration of this relation, contribute to the creation of the most optimal possible image of city and generally on city’s development? or conceal threats that lead progressively to city's alienation and city's and decline progressively.

Published

2015-10-16

Issue

Section

Articles